Climate change coupled with the depletion of natural resources are the principal drivers behind the emergence of green tech. Technology holds great importance in helping to shape a more environmentally friendly and sustainable future for us all.
As the UK strives towards net-zero carbon emissions, this sector is at the cutting edge when it comes to innovation across fields as diverse as clean energy production, future mobility, energy storage, ag-tech and reducing waste.
The urgency to find solutions has seen large inflows of capital, with green tech becoming the fastest growing VC sector with an estimated £300billion war chest allocated to start-ups. And Tata’s £4billion gigafactory development in Somerset places the region at the forefront of the electrification of the automotive industry and the supply chain that goes with that.
These are exciting times to be involved in green tech. You might think that firms in this sector wouldn’t have much of a problem in attracting top talent. After all, what could be more important than tackling existential threats like climate change?
Worryingly, according to Linkedin’s Global Green Skills Report, the UK is falling behind our European neighbours on green skills.
We will need hundreds of thousands more people working in sustainable jobs by 2030. Founders are finding it increasingly difficult to build the leading-edge green tech teams they need to deliver their vision because of the chronic skills shortage.
So, what are the table stakes?
One proven talent acquisition strategy is to start telling your story and connecting with the types of people you’re trying to attract. It helps to have a standout employer brand that resonates. Typically, your ideal candidates are not looking to switch jobs, so your messaging needs to grab their attention.
What your company does around eliminating negative environmental impact is no doubt extremely compelling. But are you doing enough to communicate this effectively?
- Have you got your ducks in a row in terms of defining your mission, vision, and values?
- Are you embedding a strong culture as you scale the business? Ensuring staff alignment around fundamentals like ESG is essential today.
In a tight recruitment market, the best candidates hold all the cards and will likely get multiple job offers, so it’s all about putting together a strategy that amplifies your story and conveys your EVP.
According to LinkedIn Talent Solutions, 75% of job seekers consider an employer’s brand before even applying for a job. It starts and ends with your employees and external candidates in terms of their perceptions and experiences – it’s that important.
How can we help?
At The Outsourced Recruitment Company, we have refined our approach to uncovering the top talent in green tech. We’ve worked in partnership with clients who recycle and capture microplastics and manufacture electrification technology for clean energy vehicles. So, we know what works and are happy to jump on a call to explore whether we can help you deliver recruitment breakthroughs in green tech.